Because we like to buy promises!


When we are out shopping we are more likely to buy products based on the promise (story) around it. Which we know about by advertisement but also from personal memories, magazines, celebrities, trends and many more influencers. So The promise is becoming the most important reason when buying a product. Basically we are purchasing a story and we get the product as a bonus.


I want to bring awareness to this way of shopping, we are neglecting more and more the product and are wanting to have the promise around it. Therefore i created this new shopping experience!


I stripped away all the excess information and left over only the promises. You shop a promise, depending on what excites you the most, once you have purchased it, the product will be revealed.

visuals, diagrams and images own creation l graduation project BA Design Academy Eindhoven

STORIES TO SHOP l merchandise for the vending machine

© 2020 Ruben Van Den Bossche